From the popular U.S. show of Chinese viewers for the reception of foreign programmes

by:Campus

Campus by: In the drama on broadcast television and have some time, and other omissions, we see a makeshift.

[the author] Wen-wei, Wang Yuan, China's media and television University School of Journalism (100024)

Abstract: The combination of television and the Internet has become a noteworthy Phenomenon. Transmission through the Internet, the traditional television programs across many restrictions in the global flows, effectively expanded its target audience. This study used a survey of depth interviews and the method of combining drama against the United States to investigate the Chinese audience, the main theatre of the United States and the characteristics of the Chinese audience, the audience favorite U.S. drama and the preference for the type of impact on the audience Factors and the United States plays the audience loyalty, and other issues.

Key words: new audience cross-cultural communication

a research background

the current drama in the United States and mainland China Pandemic has become a noteworthy phenomenon. Whether on the Internet is a lot of the prosperity of the United States and drama, or various types of media have the relevant reports, and numerous specialized publications on the United States and drama, have fully demonstrated "the United States to watch opera"is gradually becoming a special sub-culture . So popular in mainland China with the United States and drama is what kind of audience - the general public, or just a specific "ethnic"it » These are the audience how the structure and behavior characteristics » What are the factors affecting their watch U.S. drama » The United States show their loyalty to » It is hoped that this study focused on the issue.

from the 1980s, China began to introduce American television series, "Man from Atlantis", "Garrison death squads", "Inspector gadget Hunter,""giants grudge,""growth Pains "and other drama series, was produced in a larger social impact and has a date still relish the irons"fan. "In recent years, although the introduction of the domestic United States and play some of the boutique, such as "Xiongdi Lian,""Desperate Housewives"and "Everybody Loves Raymond"in the United States popular drama series, but As many reasons, the ratings situation is not ideal, this situation has a direct impact on the introduction of follow-up

original link:http://www.meijumi.com/article.asp?id=2407